Who won: DESTINATION COPYRIGHTING CAMPAIGN

About this contract

WMGC has a requirement to create a campaign that inspires pride among local audiences and builds an emotional connection with visitors and business decision-makers, by revealing the surprising ways Birmingham and the West Midlands have influenced, pioneered and shaped the world. WMGC are seeking to appoint a sole supplier, a specialist copywriting agency/freelancer to develop high-impact, international-facing marketing copy that the West Midlands Growth Company, its partners and stakeholders, can use for promotional purposes.

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• ✓Answer against the marking scheme, not the question text — WEST MIDLANDS GROWTH COMPANY LIMITED scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but WEST MIDLANDS GROWTH COMPANY LIMITED retenders on a cycle. Get matched the day the next one lands and start your draft early.

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