How to win: Design Agency Services

About this contract

We will be appointing a single service provider to deliver Design Agency Services. The contract will be for an initial term of 3 (three) years with optional extensions to take the maximum possible term to 5 (five) years. The PPF is seeking to strengthen the impact of its communications through the appointment of a specialist external design agency. The agency will work in line with our communications strategy and in partnership with our in-house teams.  The successful agency will provide design, production and project management services across print and digital communications, including photographic imagery and collateral to support social media campaigns. The agency will be expected to work within our current brand and design guidelines. We are not currently planning a significant overhaul to our brand guidelines, but possibly a gentle evolution over a three-year period. The total estimated contract value for the purpose of this notice has been calculated as a range between £1,400,000 and £1,600,000 including VAT over the maximum contract term of 5 years. The PPF's requirements may evolve over the duration of the contract, potentially creating a need for additional design agency

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Pension Protection Fund scores each response, so map your evidence to the published criteria and weightings.
• ✓At £1,333,333, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

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