Who won: Customer Segmentation Consultancy Services

About this contract

The contract is for the provision of Customer Segmentation Consultancy services, to create or adopt a model which will support: • A significantly increased understanding of our customers • Personalisation and targeting of communications methods and styles • Service delivery that meets customer needs and expectations • Tailored engagement with customers Segmentation analysis and support for predictive data modelling • A more proactive and preventative approach to customer support and interventions • Identification of data gaps that would support improved customer insight • Improved customer experience that can be measured.

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• ✓Answer against the marking scheme, not the question text — Citizen Housing Group Ltd scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Citizen Housing Group Ltd retenders on a cycle. Get matched the day the next one lands and start your draft early.

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