Who won: Customer Relationship Management (CRM) and a Marketing Automation platform

About this contract

The University requires an enterprise-grade solution that integrates the functionality of Customer Relationship Management (CRM) and a Marketing Automation platform. This solution will transform student recruitment operations by moving from scattered data silos to a centralised, intelligence-led engagement strategy.

Who won contracts like this

• ✓Answer against the marking scheme, not the question text — Prifysgol Bangor / Bangor University scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Prifysgol Bangor / Bangor University retenders on a cycle. Get matched the day the next one lands and start your draft early.

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