Who won: Customer Pulse, Advertising and Marketing Evaluation

A services contract from Transport for London. Below: what it involves and how to write a winning bid for it.

Buyer

Transport for London

Published

3 November 2026

About this contract

Provision of market research services to deliver TfL's Customer Pulse and Advertising & Marketing Evaluation programmes, including online survey fieldwork, data analysis, reporting and insight to measure customer perceptions, behaviours and the effectiveness of marketing campaigns.

Who won contracts like this

✓Answer against the marking scheme, not the question text — Transport for London scores each response, so map your evidence to the published criteria and weightings.
✓Lead with evidenced capability and social value — for services work these usually outweigh price.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓This one's been awarded — but Transport for London retenders on a cycle. Get matched the day the next one lands and start your draft early.

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