How to win: CRM and Strategic Marketing Services

A services contract from NS&I. Below: what it involves and how to write a winning bid for it.

Buyer

NS&I

About this contract

Marketing campaign creative and development; and customer relationship management (CRM) services.

How to win contracts like this

✓Answer against the marking scheme, not the question text — NS&I scores each response, so map your evidence to the published criteria and weightings.
✓Lead with evidenced capability and social value — for services work these usually outweigh price.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓Start early: deadlines are tight and a strong bid takes iteration.

Draft a winning bid for this — with AI

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Related resources

AI bid writing software →How to win government contracts →How to write a winning bid →

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