How to win: Creative Campaign Partner Student Recruitment Campaign

About this contract

The College is looking for a creative agency to develop a campaign that positions The City of Liverpool College as the first-choice college for students who want more. The campaign must work effortlessly across digital, outdoor, and audio, and speak with equal conviction to three different audiences: 16-18 year old students, adult learners, and employers looking to upskill their workforce. The College is under the Schools Exemption we are limiting this tender opportunity to Liverpool City Region only agencies, please include within your bid the post code of the office who will be responsible for the account. The value of this contract is approximately £40k ex vat per annum. The top 4 x scoring suppliers will be invited to the presentation stage (date & brief to be advised). The campaign will be developed within The City of Liverpool College's established brand framework, which includes set colours, typography and logo guidelines. We are open to creative interpretation and evolution within that framework, particularly around typography and visual language, but the College's core brand identity should remain recognisable throughout. Agencies should outline their approach to working

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — The City of Liverpool College scores each response, so map your evidence to the published criteria and weightings.
• ✓At £120,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 27 July 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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