How to win: Creative Advertising Agency

About this contract

Services relating to advertising creative including: • Brand narrative, strategy and planning • Brand positioning and architecture • Advertising creative • Advertising production (TV and radio) • Digital content and video production • Social media advertising • Behaviour change We are looking to appoint a lead creative advertising partner to act as the creative custodian of our existing 'Keep Life Flowing' campaign, protecting its established visual identity, tone of voice, brand principles, campaign purpose and existing creative equity, while evolving the platform to support Affinity Water's future water saving and behaviour change objectives. The focus will be on evolution rather than reinvention, ensuring Keep Life Flowing remains recognisable while becoming more flexible and responsive to changing weather and water resource conditions. The successful supplier will be expected to evolve, protect and activate the existing Keep Life Flowing platform, helping us deliver stretching water reduction targets through high quality, responsive creative.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — AFFINITY WATER LIMITED scores each response, so map your evidence to the published criteria and weightings.
• ✓At £3,200,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 2 November 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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