How to win: Contract for Digital Advertising

About this contract

Durham County Council (DCC) is exploring the potential to undertake a future procurement exercise to appoint a third-party provider for the delivery and management of the existing digital advertising infrastructure across the county, comprising of 15 double sided bus shelter units. The council would also like to understand through this process whether there is appetite for suppliers to expand on the existing network, by transforming existing DCC non-digital advertising sites into digital. As part of any future contract, it is anticipated that: • All existing digital sites included in the contract would require the installation of replacement bus shelters by the contract commencement date, funded entirely by the appointed contractor. • The design and specification of all shelters would be subject to approval by a designated DCC officer. • Any new or additional digital advertising sites (beyond the existing 15) would be subject to obtaining the necessary planning permissions. Responsibility for funding, preparing, and submitting planning applications would rest with the contractor.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Durham County Council scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 8 July 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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