Who won: Content creation & management

About this contract

The Royal Hospital Chelsea (RHC) seeks a suitably experienced supplier to provide a programme of high-quality communications content and paid media management. The service will combine regular video production with strategically managed paid placement (primarily via the Google Ad Grant and Meta fundraising tools) for a national UK charity to increase awareness, engagement, and measurable supporter actions. The overarching intent is to establish a sustainable, repeatable content and promotion model that delivers demonstrable value, with the ambition that the measurable benefits generated through paid promotion offset the cost of video production over the contract term.

Who won contracts like this

• ✓Answer against the marking scheme, not the question text — Royal Hospital Chelsea scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Royal Hospital Chelsea retenders on a cycle. Get matched the day the next one lands and start your draft early.

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