How to win: Connected Destinations – England’s Heartland

About this contract

WMGC aims to appoint suppliers to support them in delivering the aims and outputs of year 1 England’s Heartland Connected Destinations project, up to end of March 2027. The project has been formed through a partnership across a cohort of Local Visitor Economy Partnerships (LVEPs). This includes Bristol and Bath through Oxfordshire, Herefordshire and Worcestershire, Coventry and Warwickshire LVEP to Birmingham, Solihull and Black Country LVEP, using the geography of established travel corridors to encourage the movement of visitors out of London (a key objective of the bid) facilitated by ease of travel and familiar places (such as Bicester Village, The Cotswolds, Stratford-upon-Avon for example) to punctuate journeys towards less well-known product and experiences. Our aim through the bid is to strengthen partnerships with inbound flights to Birmingham and Bristol (while acknowledging the reality that the majority of visitors still arrive into Heathrow) – and to facilitate onward journeys by public transport to accessible, sustainable and travel trade ready products and experiences. Project Objectives • Better connected air and public transport routes and ticketing for visitors •

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — WEST MIDLANDS GROWTH COMPANY LIMITED scores each response, so map your evidence to the published criteria and weightings.
• ✓At £93,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 30 November 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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