How to win: Communications Platform as a Service (CPaaS) and Customer Communications Solution

About this contract

HMRC is undertaking preliminary market engagement to better understand the current market capability, service models, technologies, commercial approaches and future innovation available for the provision of a multi channel customer communications platform. The engagement is intended to inform HMRC's future commercial strategy and potential procurement approach. It does not constitute a call for competition, procurement exercise, pre-qualification process or commitment to procure any goods or services. Participation in this engagement will not provide any advantage or disadvantage in any future procurement process. Background HMRC currently uses email and mobile messaging channels, including SMS, RCS Basic and RCS, to communicate with customers through a Communications Platform as a Service solution. The service supports over 550 million inbound and outbound communications annually, covering both transactional and campaign-based communications. The service includes customer preference management, profile management and contact history capabilities, together with integrations across HMRC's broader technology estate. HMRC wishes to engage with suppliers to understand current market

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — HM Revenue & Customs scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for goods work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar goods contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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