Who won: Communication advice and strategic consultancy services

About this contract

This notice is to inform of the intent to direct award a contract for continuation of services to Velindre University NHS Trust incumbent PR supplier. It is proposed that Scruffy Dog PR continues to support the Trust on the basis that the services required are a direct extension of the specialist communications and reputational management support already being provided. The Trust is currently managing a number of ongoing and highly sensitive reputational issues, some of which involve confidential information, complex stakeholder considerations and an evolving public, political and media context. Scruffy Dog PR has developed a detailed understanding of these matters, the associated risks, the Trust’s risk appetite, and the careful handling required to ensure that communications remain accurate, proportionate and appropriately aligned with the Trust’s position. Changing supplier at this stage would create a material risk of loss of continuity, duplication of effort and delay. A new supplier would need to be fully briefed on the background to the current reputational issues, including highly sensitive contextual information, stakeholder history, live risks and previous communications

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• ✓Answer against the marking scheme, not the question text — Velindre University NHS Trust scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Velindre University NHS Trust retenders on a cycle. Get matched the day the next one lands and start your draft early.

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