Who won: CMA Market and Behavioural Research under Lot 4 (Secondary Research), Lot 5 (Behavioural Research) only

About this contract

Market and behavioural research with consumers and businesses across the CMA's casework, including in digital markets/wider markets, mergers, and consumer protection cases. Variation 1 exercises the first one-year extension option, extending the contract end date from 12 November 2026 to 12 November 2027. There is no change to the maximum total commitment. The CMA does not commit to commissioning any minimum level of services. All other contract terms remain unchanged.

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• ✓Answer against the marking scheme, not the question text — COMPETITION AND MARKETS AUTHORITY scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but COMPETITION AND MARKETS AUTHORITY retenders on a cycle. Get matched the day the next one lands and start your draft early.

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