Who won: CMA Market and Behavioural Research under Lot 1 (Qualitative research) and Lot 6 (User Experience Research) only

About this contract

Market and behavioural research with consumers and businesses across the CMA's casework, including in digital markets/wider markets, mergers, and consumer protection cases. Variation 1 exercises the first one-year extension option, extending the contract end date from 12 November 2026 to 12 November 2027. The maximum total commitment has increased from £380,000 to £580,000 excluding VAT. The contract value is a maximum contractual limit and does not represent a commitment by the CMA to commission any minimum level of services. All other contract terms remain unchanged.

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• ✓Answer against the marking scheme, not the question text — COMPETITION AND MARKETS AUTHORITY scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but COMPETITION AND MARKETS AUTHORITY retenders on a cycle. Get matched the day the next one lands and start your draft early.

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