How to win: CM3601 Marketing Services

About this contract

Yorkshire Water Services Limited is seeking to appoint suitably qualified and experienced marketing services providers to a framework agreement to support the planning, development, delivery and evaluation of integrated marketing and communications activity. The framework will support Yorkshire Water in delivering its strategic objectives, strengthening customer engagement and trust, raising awareness of key services and initiatives, promoting positive behaviours and supporting the organisation's wider business, environmental and public service priorities. The scope of the framework may include, but is not limited to, strategic marketing planning, brand development and management, creative strategy and campaign development, advertising, digital marketing, social media, content creation, customer engagement, audience insight and research, media planning and buying, campaign implementation, performance measurement and evaluation. Appointed suppliers may be required to provide services across a range of channels and audiences, developing effective, accessible and inclusive communications that respond to customer needs and deliver measurable outcomes. Activity may support customer awar

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — YORKSHIRE WATER SERVICES LIMITED scores each response, so map your evidence to the published criteria and weightings.
• ✓At £14,250,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 13 November 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

Related resources

Similar contracts