Who won: CM3419 Customer Insights

A public sector contract from YORKSHIRE WATER SERVICES LIMITED. Below: what it involves and how to write a winning bid for it.

Buyer

YORKSHIRE WATER SERVICES LIMITED

Published

12 August 2026

Region

UKE41

About this contract

Yorkshire Water Services Ltd is seeking to establish a Customer Insights Framework to support the delivery of its strategic objectives for Asset Management Period 8 (AMP8). This framework will enable Yorkshire Water to access high-quality, flexible, and innovative customer research and insight services to inform decision-making, regulatory compliance, and customer-centric service design. The framework will appoint a panel of experienced suppliers capable of delivering a broad range of qualitative and quantitative research methodologies. These may include, but are not limited to, customer satisfaction tracking, willingness-to-pay studies, behavioral insights, segmentation, vulnerability research, digital engagement analysis, and co-creation activities. The appointed suppliers will play a critical role in supporting Yorkshire Water's obligations to Ofwat, including the development of robust and defensible customer evidence for business planning and performance commitments under AMP8. Suppliers will be expected to demonstrate strong expertise in regulatory research, water sector experience (or analogous regulated industries), and the ability to deliver insight that drives tangible bus

Who won contracts like this

✓Answer against the marking scheme, not the question text — YORKSHIRE WATER SERVICES LIMITED scores each response, so map your evidence to the published criteria and weightings.
✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
✓This one's been awarded — but YORKSHIRE WATER SERVICES LIMITED retenders on a cycle. Get matched the day the next one lands and start your draft early.

Draft a winning bid for this — with AI

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

Start free →

Related resources

AI bid writing software →How to win government contracts →How to write a winning bid →

Similar contracts

Car parkingYORKSHIRE WATER SERVICES LIMITED End User ComputingYORKSHIRE WATER SERVICES LIMITED · £301,200,000 End User ComputingYORKSHIRE WATER SERVICES LIMITED · £301,200,000 Supply of Aluminium SulphateYORKSHIRE WATER SERVICES LIMITED · £28,600,000 Supply of Aluminium SulphateYORKSHIRE WATER SERVICES LIMITED · £28,600,000 CM3642 Lab Sampling and Analysis Services 2030YORKSHIRE WATER SERVICES LIMITED