Who won: Centre for Excellence - Strategic Branding

About this contract

This project will develop a strategic brand identity for the National Centre for Excellence in Tourism and Hospitality, a flagship initiative designed to support skills development, innovation and workforce growth across the visitor economy. The commission will create a distinctive brand, logo and supporting identity that reflects the Centre's vision as a nationally and internationally recognised hub for excellence in tourism and hospitality. The work will include brand definition, creative development and application guidance to ensure a consistent and professional identity across key audiences, partners and future promotional activities. The branding will support the Centre's launch, stakeholder engagement and long-term ambition to position the North East as a leader in tourism and hospitality skills and innovation.

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• ✓Answer against the marking scheme, not the question text — North East Combined Authority scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but North East Combined Authority retenders on a cycle. Get matched the day the next one lands and start your draft early.

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