Who won: Centre for Disaster- Audience Strategy & Plan

About this contract

Our new strategy (2025-2030) sets a bold ambition to increase our influence and enhance our offer to countries. It reflects our drive to respond to national priorities and bring people together around our shared mission. We aim to deliver measurable progress in the disaster finance system, while supporting national and international partners to design and deliver effective, equitable solutions. To achieve this, we need to be more targeted and strategic in how we engage across a global ecosystem of actors. Our audiences range from government ministries, central agencies, and national disaster management authorities, to regional institutions, multilateral organisations, civil society networks, research partners and funders. Each requires tailored messaging, formats and pathways of engagement. The audience strategy will give the Centre a clear, organisation-wide framework to help ensure our evidence, policy and engagement and advisory work has maximum influence and uptake; and to support our future funding strategy.  The selected supplier will: • Conduct analysis to identify and prioritise key audiences • Create audience segmentation outputs (functional tiers and archetypes)

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