How to win: Central User Centred Design

A services contract from Home Office. Below: what it involves and how to write a winning bid for it.

Buyer

Home Office

About this contract

Procurement of UCD Capability across HO

How to win contracts like this

✓Answer against the marking scheme, not the question text — Home Office scores each response, so map your evidence to the published criteria and weightings.
✓Lead with evidenced capability and social value — for services work these usually outweigh price.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓Start early: deadlines are tight and a strong bid takes iteration.

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