Who won: Cannes Lions 2026

About this contract

UK Advertising Group (UKAEG) the exports arm of the Advertising Association (AA) is the key DBT delivery partner at Cannes Lions, Cannes, France June 22-26th, 2026.

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• ✓Answer against the marking scheme, not the question text — Department for Business & Trade scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Department for Business & Trade retenders on a cycle. Get matched the day the next one lands and start your draft early.

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