How to win: C0168 - NLPU Cross Distributor Campaign

About this contract

The National Lottery Community Fund (Fund), on behalf of the National Lottery Promotions Unit (NLPU) is running a procurement process to identify a suitably qualified Supplier for the provision of PR support services as part of the Cross Distributor Campaign. The supplier will be an experienced creative communications and public relations agency who will design, develop, and deliver a high-impact, consumer-facing PR campaign at the latter end of 2026. This campaign will align with and enhance the broader “The National Lottery” (TNL) brand strategy and build on the established success of previous NLPU initiatives such as historic birthday/cross distributor campaigns.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — The National Lottery Community Fund scores each response, so map your evidence to the published criteria and weightings.
• ✓At £2,074,998, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 17 August 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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