How to win: BTA2219 Mobility Data

About this contract

These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — British Tourist Authority t/a VisitBritain/VisitEngland scores each response, so map your evidence to the published criteria and weightings.
• ✓At £330,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 4 August 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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