Who won: BTA1759 A/B Testing Software and Services

About this contract

VisitBritain is seeking to procure a supplier of A/B testing, Software and Services. A/B Testing delivers randomised experiments to the front end of user websites, of multiple variants, to seek the most preferential outcome. The Term of the Contract is expected for an initial period of two years. The contract is anticipated to commence in February 2023 and end in February 2025. The contract will include the option to extend at BTA's discretion for up to a maximum of 2 x 12 month periods. Procurement documents can be seen on the Atamis E-sourcing portal. To register and log in as a Supplier on Atamis, please use the following link: https://visitbritain.force.com/s/Welcome. If you experience any technical difficulties, please call the Atamis e-sourcing portal Helpdesk on Phone: 029 2279 0052 , E-mail: [email protected] or access the Atamis Supplier Portal User Guide.

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• ✓Answer against the marking scheme, not the question text — VisitBritain scores each response, so map your evidence to the published criteria and weightings.
• ✓At £60,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but VisitBritain retenders on a cycle. Get matched the day the next one lands and start your draft early.

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