How to win: Brent Parent and Infant Relationship Service (PAIRS) (Provider Selection Regime) (Most Suitable Provider Process)

A services contract from London Borough of Brent, worth £1,436,922. Below: what it involves and how to write a winning bid for it.

Buyer

London Borough of Brent

Value

£1,436,922

About this contract

Following a market engagement (2026/S 000-078080) published on 17August 2026, the London Borough of Brent are publishing an Intention to Follow the most suitable provider process. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. The Public Health team has been leading on the Perinatal Mental Health and Parent-Infant Relationship strand, internally referred to as Parent and Infant Mental Health (PIMH) support, as part of the Family Hubs and Start for Life programme, now known as Best Start in Life. A PIMH working group identified a clear gap in the provision of services for individuals experiencing mild to moderate Perinatal Mental Health needs and those needing Parent-Infant relationship support. Engagement with families and service providers highlighted lack of a clear access into the perinatal mental health and parent-infant support pathway, staffing difficulties, and workload pressures. To overcome these gaps, the PIMH working group agreed to the commissioning of a dedicated PAIRS to cater to the parent and infant mental health needs of Brent residents. To date, this has been delivered by Central and Northwest Lon

How to win contracts like this

✓Answer against the marking scheme, not the question text — London Borough of Brent scores each response, so map your evidence to the published criteria and weightings.
✓At £1,436,922, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓Start early: deadlines are tight and a strong bid takes iteration.

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