Live tender

How to win: Branding and Intellectual Property Rights Review

A services contract from The Mayor and Commonalty and Citizens of the City of London, worth £90,000. Below: what it involves and how to write a winning bid for it.

Buyer

The Mayor and Commonalty and Citizens of the City of London

Value

£90,000

Closing date

19 August 2026

About this contract

The City is seeking to appoint a consultant to support the development of a practical Intellectual Property Rights (IPR) strategy and implementation plan. The strategy should provide a clear framework for the identification, protection, management, governance, and, where appropriate, commercialisation of the City's Intellectual Property Rights.

How to win contracts like this

✓Answer against the marking scheme, not the question text — The Mayor and Commonalty and Citizens of the City of London scores each response, so map your evidence to the published criteria and weightings.
✓At £90,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓Start early: it closes 19 August 2026 and a strong bid takes iteration.

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