How to win: BGWM Digital Transformation (Discovery Phase)

About this contract

Business Growth West Midlands (BGWM) is the current West Midlands business support service and the primary digital entry point into the wider region's business support ecosystem. Delivered by West Midlands Growth Company (WMGC), through West Midlands Growth Hub, BGWM forms a vital part of the region's commitment to providing a "no wrong door" approach to business support. As part of the new WMGC Growth Hub operating model, a new digital service is required to provide a seamless entry journey for all businesses while supporting clear routing, referral management, business intelligence capture and outcome tracking across the wider business support ecosystem. This may or may not be under the same brand. Following a strategic review, WMGC has adopted a Hybrid Universal Front Door model for the business support digital service, which provides a consistent and high-quality entry experience for all businesses and quickly routes businesses to the most appropriate support while managing expectations around provision through clear positioning and tailored customer journeys. While the future digital service will provide a universal entry point, universal access does not mean that every busine

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — WEST MIDLANDS GROWTH COMPANY LIMITED scores each response, so map your evidence to the published criteria and weightings.
• ✓At £100,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 26 October 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

Related resources

Similar contracts