How to win: BFI Player Motion Design System and Brand Toolkit

About this contract

BFI Player has an established visual identity and style guide, but limited guidance on how that identity should behave across motion and audiovisual communications. As audiovisual content is becoming an increasingly important part of how audiences discover, engage with, and recognise BFI Player, we are looking to evolve our existing brand framework into a codified motion design system and audiovisual toolkit. We are seeking a creative partner to define how the existing BFI Player brand behaves in motion, translating into a practical system of assets, templates and guidance that can be applied consistently across future marketing, product, and partner activity.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — British Film Institute scores each response, so map your evidence to the published criteria and weightings.
• ✓At £35,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 7 December 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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