Who won: Behavioural insights project

A services contract from Sunderland City Council. Below: what it involves and how to write a winning bid for it.

Buyer

Sunderland City Council

Published

25 June 2026

About this contract

Provision - behavioural insights project

Who won contracts like this

✓Answer against the marking scheme, not the question text — Sunderland City Council scores each response, so map your evidence to the published criteria and weightings.
✓Lead with evidenced capability and social value — for services work these usually outweigh price.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓This one's been awarded — but Sunderland City Council retenders on a cycle. Get matched the day the next one lands and start your draft early.

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