How to win: Behaviour Change Agency

About this contract

Clarion's marketing strategy focuses on behaviour-change campaigns to support our residents and staff. We expect the supplier to be an expert in behaviour change and to assist Clarion Group with the marketing strategy in this area.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Clarion Housing Group scores each response, so map your evidence to the published criteria and weightings.
• ✓At £210,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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