How to win: AT1541 - Marketing and Creative Agency Support

About this contract

LBC are procuring marketing and creative agency support services on behalf of London Luton Airport Limited (trading as Luton Rising). Luton Rising is seeking a creative agency partner to support the development and implementation of its brand identity and wider communications. The organisation requires a partner with strong strategic and creative capability to help evolve its visual and verbal identity, produce a flexible suite of assets, and support the ongoing development of its website's content. The work should reflect Luton Rising’s community purpose, commercial ambition and commitment to positive impact.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Luton Council scores each response, so map your evidence to the published criteria and weightings.
• ✓At £576,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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