Who won: Always-on’ partnership with UCAS 26/27

About this contract

NHS England intends to award a 12 month contract to UCAS for the delivery of targeted marketing and recruitment support services to increase awareness of NHS careers and encourage applications and acceptances to nursing and allied health profession (AHP) degree programmes for the 2026/27 recruitment cycle. The contract includes targeted communications, management of NHS health careers webpages, audience segmentation, admissions data insights, and campaign reporting. The award is being made via a Direct Award under Schedule 5, Paragraph 6 of the Procurement Act 2023, as UCAS is uniquely placed to deliver these services through its national higher education admissions platform and is the only supplier with direct access to higher education applicant data.

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