How to win: Advertising Consultant Contract (Bus Shelters, Street Furniture and On-Street) - Soft Market Testing

About this contract

The Royal Borough of Kingston is seeking to engage with the services of an experienced commercial procurement and media consultant to lead an advertising procurement exercise. Including the design, management and lead of an end-to-end procurement exercise for its borough-wide advertising portfolio. The primary aim is to appoint an expert consultant who can maximise commercial revenue, enhance public realm infrastructure and integrate digital technology. This document outlines the background and scope of the proposed consultancy commission. The Council invites interested consultancy practices to complete the questionnaire in Section C, D, and E to help inform the Council’s procurement strategy, specification, resourcing model and timeline.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — The Royal Borough of Kingston upon Thames scores each response, so map your evidence to the published criteria and weightings.
• ✓At £100,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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