How to win: Advanced Social Listening Tool

About this contract

The BBC is seeking a strategic partner to provide an audience intelligence and digital insight platform that enables a deeper understanding of public discourse, audience behaviours, cultural trends, and emerging issues across the digital landscape. The solution will support the BBC's ambition to make more informed editorial, marketing, communications, and audience engagement decisions through the delivery of timely, actionable insights. As audience conversations increasingly span social media, search platforms, online communities, user-generated content channels, and emerging digital ecosystems, the BBC requires a solution that goes beyond traditional social listening. The successful supplier will provide a comprehensive capability that combines social listening, search intelligence, influencer analysis, audience segmentation, and AI-powered insights within a single platform or integrated solution. The BBC seeks a platform capable of monitoring and analysing conversations across a wide range of digital sources in real time, identifying emerging trends, tracking sentiment, measuring campaign and brand performance, and understanding the influence of key voices and communities. The ab

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — British Broadcasting Corporation scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

Related resources

Similar contracts