Who won: Accessibility & Inclusive Tourism - Educational & Awareness Raising Assets - AWARD

About this contract

West Midlands Growth Company want to deliver meaningful activities focused on accessibility and inclusivity. We have sought advice from an accessibility consultant who sits on our Tourism and Hospitality advisory board and their recommendations form the basis of this brief. A key recommendation is to explore the production and promotion of educational videos to support the tourism and hospitality sector to better welcome disabled visitors to the region and to their businesses. Our colleagues at Birmingham City Council (BCC) have commissioned a series of staff training videos focused in this area and we want to support this programme of work by delivering a B2C campaign alongside which raises awareness amongst consumers and visitors about the importance of access for all. WMGC currently provides access to a disability equality training programme on the Visit Birmingham website, aimed at the tourism and hospitality sector, to better welcome disabled visitors. The e-learning programme, which is free to access and commissioned by Birmingham City Council, is part of our Accessible Tourism Hub. The BCC commissioned videos will also sit on the Hub, and we (if as we work thro

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