How to win: 886 by The Royal Mint 360 Marketing Growth Agency

About this contract

Scope of Services The appointed agency will act as an extension of the 886 Royal Mint team, bringing together day-to-day eCommerce trading, performance marketing and media, content marketing, commercial analytics and campaign deployment to deliver profitable online growth. Working across Shopify and the agreed marketing channels, the agency will the develop the growth strategy and translate the product development and trading calendar into coordinated activity, continually reviewing performance and identifying opportunities to improve acquisition, conversion and retention. This may include checking sales and campaign results against forecasts, reviewing media spend and budget pacing, adjusting bids or audience targeting, refreshing homepage merchandising and product presentation, implementing a promotion, or identifying friction in the customer journey and prioritising a conversion test. Campaign operations could include adapting supplied assets to channel requirements, supporting and testing messaging, managing versions and trafficking approved materials. The agency will connect these activities through clear reporting, actionable recommendations and regular collaboration with the

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — The Royal Mint scores each response, so map your evidence to the published criteria and weightings.
• ✓At £6,250,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

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