How to win: 2026-821 Social for Campaign Media Buying

About this contract

AHDB is seeking an experienced social media planning and buying agency to develop, deliver, implement and optimise paid social campaigns across its Beef & Lamb, Pork and Dairy sectors. Campaign activity will support and integrate with AHDB’s broader always on marketing programme, ensuring a coordinated and impactful approach across campaign bursts and key periods. They will work alongside the current social media agency who develop the creative content for campaigns and manage paid advertising outside of campaign bursts. The successful agency will act as a partner to AHDB, working collaboratively to maximise the campaign performance, audience engagement and return on investment. The agency will bring proven expertise in delivering high-performing consumer food and drink campaigns, leveraging audience insight, data-driven planning and platform-specialist knowledge to achieve both awareness, reach and behavioural change objectives, while delivering measurable business outcomes. The successful agency should demonstrate: • Strong experience planning and buying large-scale paid social campaigns. • Experience within food or drink • Strong understanding of health-conscious and family a

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD scores each response, so map your evidence to the published criteria and weightings.
• ✓At £5,000,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 16 September 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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