BidWriter vs Better Proposals
A side-by-side look at BidWriter and Better Proposals for UK suppliers — features, pricing, UK public sector fit, and who each tool best suits. Honest about where Better Proposals is stronger.
TL;DR
BidWriter is an AI bid-writing tool built specifically for UK public sector suppliers, with integrated live tender discovery, AI drafting and a free starter plan. Better Proposals is proposal software for smbs, freelancers, agencies. Better Proposals is a SMB-focused proposal software with strong templating and e-signature, popular with agencies and consultants writing client proposals. Not designed for formal public-sector tender responses.
BidWriter vs Better Proposals: side-by-side
| Feature | BidWriter | Better Proposals |
|---|---|---|
| Category | AI bid writing for UK public sector | Proposal software |
| Origin | UK · launched 2024 | Croatia · founded 2016 |
| Primary audience | UK SMEs and growth-stage bid teams | SMBs, freelancers, agencies |
| Pricing model | Free plan + £49–£999/mo per-seat SaaS | Per-seat SaaS, plans typically starting around £19/user/month |
| UK public sector focus | Yes — specialist (CCS, FTS, NHS, councils) | No |
| Free plan | Yes — 3 AI credits/month, no card required | No |
| Live UK tender feed | Yes — integrated via WinAContract | No |
| Bid library | Yes — compounds with every bid | Yes |
| Tender-pack parser | Yes — auto-extracts question structure from PDFs | No |
| AI bid drafting | Yes — native, generates structured first drafts | Limited / assist |
Where BidWriter is differently positioned to Better Proposals
- Built for UK public sector bids with structured Q&A answers, not commercial proposals
- AI bid drafting vs template selection
- Tender discovery built in
- Bid library oriented to past tender responses, not branded proposal templates
Where Better Proposals is stronger
BidWriter isn't the right tool for every team. Better Proposals is genuinely stronger in these areas:
- Very low per-seat cost and easy onboarding for freelancers
- Quick branded-proposal turnaround
Best for BidWriter
UK SMEs writing structured public sector bid responses with formal evaluation criteria.
Best for Better Proposals
Freelancers and small agencies sending short client proposals.
Try BidWriter free — no card required
Free plan: 3 AI credits per month, the full bid library, real UK tender feed. See the workflow before committing.
Start free →FAQs
How does BidWriter compare to Better Proposals?
BidWriter is an AI bid-writing tool built specifically for UK public sector suppliers, with integrated live tender discovery, a compounding bid library, AI drafting and a free starter plan. Better Proposals is positioned as proposal software for smbs, freelancers, agencies. The two tools solve overlapping but different jobs — see the comparison table on this page for the side-by-side detail.
Is BidWriter cheaper than Better Proposals?
In most cases yes. BidWriter starts at £0/month (free plan with 3 AI credits) and paid plans run from £49/month per seat, all month-to-month. Better Proposals's pricing is per-seat saas, plans typically starting around £19/user/month. Unit economics tend to favour BidWriter for any team running more than a couple of bids per month.
Is Better Proposals better than BidWriter for any use case?
Yes — Better Proposals is genuinely stronger when very low per-seat cost and easy onboarding for freelancers. Freelancers and small agencies sending short client proposals.
What does Better Proposals actually do?
Better Proposals is a SMB-focused proposal software with strong templating and e-signature, popular with agencies and consultants writing client proposals. Not designed for formal public-sector tender responses.
Who should pick BidWriter over Better Proposals?
UK SMEs writing structured public sector bid responses with formal evaluation criteria.
Other comparisons
See all BidWriter comparisons, our buyer guides, or BidWriter pricing.